How To Market Your Cannabis Business Without Google And Facebook Ads
Are you eager to jump into the cannabis market? With public opinion changing very rapidly, there has never been a better time to get involved in the industry. The only downside is the fact that you’re not alone. There are plenty of likeminded individuals out there and they’re ultimately going to become your competition. With this in mind, you’ll need to engineer a strategy to ensure that you’re able to gain the edge and the market share. Using Google and Facebook ads is definitely one option. However, you should not rely on them entirely. Below, you’re going to find out how to market your cannabis business without Google and Facebook ads.
It is no secret that people absolutely love free stuff. In fact, most people would jump through a few hoops to have a chance to win something with a little value. You’ll want to use this mindset to your advantage. You can buy items or give away some of your own supply. If you’re able to enter into a partnership with another company, you might be able to give something away for free. Either way, you should definitely try to use giveaways and sweepstakes to your advantage. When you host a giveaway, you’ll be able to get attention from other others.
Plus, you’ll be able to collect emails and other contact details. This will allow you to market directly to these individuals in the future.
Encourage Customer Referrals
When your cannabis business begins to thrive, you should take advantage of your loyal customer base. There is a pretty good chance that you’ll have a few repeat customers. If this is the case, you should encourage them to refer to their friends, family members and work colleagues. Just make sure that you reward their effort. This will make a big difference in the long run. Give them something free after they’ve referred five or ten new customers to your company. This will motivate them to spread the word about your business and it’ll send your revenue a tad bit higher.
Relying On User-Generated Content
At the end of the day, your clients are no different than you. They love cannabis and they want people to know about their opinions. With that being said, you should rely heavily on user-generated content. Take a look at BuzzFeed and other similar websites. They’re mainly written by users from the BuzzFeed community. You’ll want to emulate their success and do the same. Try holding a contest to see who can create the best content. That will flood your site with an abundance of new content and it’ll get your customers involved. That will prove to be a win-win in the long run.
You probably won’t want to spend money on advertisements. If you feel this way, you should look for other ways to use your money. For instance, you’ll want to think about hiring influencers. This can be far more effective than Facebook and Google ads in many cases. Influencers are people who have a big following on one social media network or another. They will usually have millions of followers. When you hire an influencer, they’re going to promote your business for you. That will ensure that your company is spread to millions of individuals.
Since people respect the opinions of influencers, this can be one of the most effective ways to market and advertise your business in this day and age.
Rely On Organic Traffic
Before getting too far in, you should make sure that you’re relying heavily on organic traffic. Organic traffic can make a big difference. Organic traffic is traffic that you do not necessarily have to pay for. You will need to work hard to get this type of traffic, but it’ll pay off dividends in the long run. To do it, you’re going to need to work on your site’s search engine friendliness. You’ll also need to build links to your website. This will push your site higher and higher in Google’s search results. Once you’ve made it to the top, you can guarantee that you’re going to stay there for a little while.
If you want to increase your cannabis business’s revenue, you definitely need to generate as much organic traffic as possible.
Influencers are immensely beneficial. However, they’re generally going to advertise your business once. Then, you’ll need to pay again. With that being said, you should find ambassadors who are going to stick by your company for the long run. Ambassadors are individuals who will represent your company. They’ll spread the word about it and they’ll encourage other people to buy your goods and services. Just remember that you’re running a cannabis business. Therefore, you should look for brand ambassadors who are relevant to your business. For instance, Tommy Chong would be a good ambassador for a cannabis company.
Finding someone relevant and affordable. Do this and you’ll be well on your way to developing a reputable cannabis business with a higher revenue.
If you’re going to be running a business locally, you will also want to target these individuals directly. One of the best and cheapest ways to do that is by using flyers. This is a type of paper advert that can be placed throughout your city. Once someone sees your flyer, there is a good chance that they’re going to be eager to know more. With a little bit of effort, this will encourage more and more people to visit your local storefront.
Finally, you should do your best to build a good brand for your business. When you set up a website, it should contain plenty of branding elements. You’ll want to do the same with your company emails, flyers and social media accounts. Make sure they feature your company’s logo, slogan and other things. This will get people familiar with your business. Once you’ve decided that they want to buy a cannabis-related item, there is a good chance that they’re going to stop, remember your company and visit your store or website. Branding is a good way to implant your company into the customer’s mind and increase your bottom line.